MasCardInfo is a customer segmantation system for the marketing department of Diamantis Masouts S.A. (retail business). It features multi-criteria clustering of the customers and the ability to assess them in terms of loyalty and value. Moreover, it produces KPI's that can be used to design and evaluate marketing campaings based on customers associated to any of the clusters produced.
Prof. I. Vlahavas, Project Coordination
Assist. Prof. Grigorios Tsoumakas, Scientific Advisor
Anestis Fachantidis, Lead Developer
Thanasis Tsiaras, Developer