MasCardInfo

Welcome Dashboard Monetary value of each customer group Violin plots for the mean value of each KPI, across different customer clusters Customers transitions between clusters in two time periods Setting up the parameters for a new customer clustering project!

Welcome Dashboard

Monetary value of each customer group

Violin plots for the mean value of each KPI, across different customer clusters

Customers transitions between clusters in two time periods

Setting up the parameters for a new customer clustering project!

  • Info: A customer segmantation system for the marketing department of Diamantis Masouts S.A. (2014 - 2015)
  • Duration: 6 months (7/2014 - 12/2014)
  • Scientific Responsible: I. Vlahavas
  • Category: Private Sector Projects

MasCardInfo is a customer segmantation system for the marketing department of Diamantis Masouts S.A. (retail business). It features multi-criteria clustering of the customers and the ability to assess them in terms of loyalty and value. Moreover, it produces KPI's that can be used to design and evaluate marketing campaings based on customers associated to any of the clusters produced.

Team

Prof. I. Vlahavas, Project Coordination
Assist. Prof. Grigorios Tsoumakas, Scientific Advisor
Anestis Fachantidis, Lead Developer
Thanasis Tsiaras, Developer