Segmento: An R-based Visualization-rich System for Customer Segmentation and Targeting

A. Fachantidis, A. Tsiaras, G. Tsoumakas, I. Vlahavas, “Segmento: An R-based Visualization-rich System for Customer Segmentation and Targeting”, SETN 2016 9th Hellenic Conference on Artificial Intelligence, (accepted for presentation), Thessaloniki, Greece, 18-21 May 2016

Customer segmentation is one of the most efficient and promising tools in a marketer’s toolbox. In this paper, we introduce Segmento, an R-based customer segmentation system that uses clustering techniques to discover customer segments and offers tools to design and evaluate marketing campaigns. We present the features and the functionality of the system, as well as some of its unique, state-of-the-art visualizations.